Privacy Policy

Last updated: April 14, 2026

1. Data We Collect

We collect the following categories of information:

  • Account data: Name, email, username, password hash, and profile information. You may optionally add a phone number and address to your account; these are used for account recovery, fraud prevention, and (where applicable) order delivery.
  • Transaction data:Order history, payment records (processed by Stripe — we do not store full card numbers), and shipping address (recipient name, street, city, region, postal code, country) which you provide at checkout for physical-goods orders.
  • Content data: Photos, short videos, listings, reviews, journal entries, private messages, and other community contributions you choose to upload. Media uploads are optional; you control what you share. The Platform may read text aloud using on-device text-to-speech for accessibility; no audio is recorded, transmitted, or stored as part of that feature.
  • Usage data: Page views, in-app interactions, and analytics events collected via Google Analytics (with your consent). We also retain your in-app search queries to personalise results, surface relevant listings, and understand which species, supplies, and topics the community is looking for so we can improve coverage.
  • Device, session, and security data:Browser type, operating system, IP address, and user agent — recorded in session and audit-log records for account security, abuse detection, and fraud prevention.
  • Diagnostic data: Crash reports and error traces automatically collected when the Platform malfunctions. These may include your user ID, the request path, and technical context needed to reproduce the error; they do not include passwords, payment details, or message contents.
  • AI interaction data: Inputs to AI features (with your consent), anonymized before processing.

2. How We Use Your Data

  • Essential: Account management, order processing, customer support, and app functionality. No consent required.
  • Security & fraud prevention: Detecting abusive accounts, preventing unauthorized access, and investigating suspicious transactions. Processed under our legitimate interests; no consent required.
  • Analytics: Understanding Platform usage to improve features. Requires your consent.
  • Marketing: Newsletters and promotional communications. Requires your consent; all defaults are OFF.
  • AI training: Improving AI features using anonymized data. Requires your explicit consent.

3. Third-Party Services

We share data with the following third parties as necessary to operate the Platform:

  • Stripe: Payment processing and seller payouts. Receives your email, user ID, order metadata, and billing/shipping address.
  • AWS (Amazon Web Services): Cloud hosting, file storage (S3), email delivery (SES).
  • Prodigi & Gelato:Print-on-demand fulfillment. Receives the recipient's name and full shipping address for the specific order they fulfill.
  • Google Analytics: Usage analytics (consent required).
  • Error tracking (GlitchTip/Sentry):Application crash and error monitoring. Receives your user ID, request path, and technical error context; does not receive passwords, payment details, or message contents.

We do not sell your personal data to any third party.

4. Cookies & Tracking

See our Cookie Policy for full details. In summary:

  • Essential cookies: Always active (session, authentication, CSRF protection).
  • Analytics cookies: Require your consent.
  • Marketing cookies: Require your consent.
  • AI training cookies: Require your consent.

We do not use advertising trackers. We respect the Do Not Track header.

5. Your Rights (GDPR & CCPA)

Depending on your location, you have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you.
  • Portability: Export your data in a machine-readable format (GDPR Article 20). You may request one export every 7 days.
  • Rectification: Correct inaccurate personal data.
  • Erasure: Request deletion of your account and personal data.
  • Restriction: Limit how we process your data.
  • Objection: Object to processing based on legitimate interests.
  • Withdraw consent: Revoke any consent you have given at any time.
  • Non-discrimination (CCPA): We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, visit your account settings or contact us at privacy@sprigloom.com.

6. Data Retention

Data TypeRetention Period
Account dataDuration of account
Soft-deleted accounts30 days, then permanently deleted
Transaction records7 years (tax/legal requirement)
Licensed content (reviews, posts)Indefinite, anonymized after deletion
Banned/blocked records5 years (hashed email + reason)
Consent trail7 years (GDPR accountability)
Original images90 days
Data exports7 days (download link)

7. Media Policy (Photos & Video)

You retain copyright to all images you upload. By uploading, you grant SprigLoom a license to display, resize, and distribute your images as part of Platform operations (listings, Gallery, etc.).

All EXIF metadata is stripped from processed images. Original files are retained for 90 days in cold storage, then permanently deleted. Images are not sold or used commercially outside the Platform without your Gallery consent.

The same principles apply to any videos you upload: you retain copyright, we strip metadata where practical, and media is used to operate the Platform rather than sold or licensed externally without a separate opt-in. Videos are accepted only in journals and seller listings, are capped at 60 seconds, and are scanned for prohibited content before publication.

8. Contributor Earnings Data

If you participate in the Gallery Contributor Program, we retain anonymized earnings records for 7 years to comply with tax reporting obligations (1099-MISC for US contributors earning over $600/year).

9. Children's Privacy

SprigLoom complies with COPPA (Children's Online Privacy Protection Act) for users under 13. Child accounts:

  • Require verifiable parental consent.
  • Are managed by a parent or educator account.
  • Do not have analytics or marketing tracking enabled.
  • Are restricted to educational, general-rated content.
  • Cannot make purchases or send direct messages.

10. International Transfers

Your data may be processed in AWS data centers in the United States and EU regions. For transfers from the EU/EEA to the US, we rely on Standard Contractual Clauses (SCCs) as approved by the European Commission.

11. Security Measures

We implement industry-standard security measures including encryption in transit (TLS), encryption at rest, hashed passwords, regular security audits, and role-based access controls. While we take reasonable steps to protect your data, no method of transmission or storage is 100% secure.

12. Breach Notification

In the event of a data breach affecting your personal data, we will notify the relevant supervisory authority within 72 hours as required by GDPR, and notify affected users without undue delay.

13. Contact & Data Protection Officer

For privacy inquiries, data requests, or to contact our Data Protection Officer:

Lion MGT LLC (operating SprigLoom)
5195 Hampsted Village Center Way #232
New Albany, OH 43054, USA
Email: privacy@sprigloom.com or phil@lionprodev.com
Phone: +1 (614) 918-4721

14. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated with at least 30 days' notice via email or prominent Platform notification. The "Last updated" date at the top of this page reflects the most recent revision.

Questions?

If you have questions about this Privacy Policy, contact Lion MGT LLC at privacy@sprigloom.com or call +1 (614) 918-4721.